Fit
Hi, my name is Brian Chappell, and I am a fractional CMO for hire.
I’ve been leading online marketing teams for over 20 years with experience in the following areas;
- Content Marketing/PR/Link Development
- Lead Generation
- E-commerce
- Healthcare
- Financial Services
- Software/Product
- Sports/Entertainment
Want to work with me? See my client fit below. I built a simple flowchart to best understand how I work.
What size of a business do you work/operate with? -> Small -> Large What Vertical are you in? -> Healthcare -> Everything Else I want someone tracking my competitors and sending me reports? -> Rival Track
PromoteMed – Patient-Focused Marketing
Category: Online Marketing for Healthcare
Services: SEO, PPC, Design and Development, Reputation Management
Organization: PromoteMed
Potential Client feedback can be found below. These are the types of sites we at PromoteMed work well with.
vscStillwater Vet – Stillwater, Oklahoma
- Create keyword-focused landing pages to better match how users search for ‘near me’ keywords.
- Include better CTA’s in key areas, promoting actions that support business outcomes.
- Create trending/seasonal content with deals and offers for upgrades.
- Run targeted landing pages through PPC to drive better conversion performance than the main website.
theVets – National Vet Service
- Better pull users down the funnel with custom CTA’s – lots of internal linking but not enough to bring customers to Vet services through their booking survey even though they have a lot of traffic from their content marketing initiatives.
- Ex: https://thevets.com/blog/why-does-my-cat-bite-me/
Cynthia Gregg MD / Face and Body Specialist
- Don’t create pages linked from the Nav that are blank, it creates really bad UX and lowers prospects’ trust with your business.
- Double down on the specials page and integrate it into a monthly newsletter that links back to this page. Customers and prospects can get involved with your business on your terms at introductory prices.
Rival Track / Competitor Monitoring as a Service
Category: Online Marketing for Competitive Markets
Services: Competitor Monitoring as a Service
Organization: RivalTrack
BullionMax TOP Report Example
Tracked: HeroBullion, APMEX, JM Bullion
Fractional CMO – Brian Chappell
Category: Director of Marketing, CMO, Director of Product Marketing
Services: Full-stack technical marketing and creative development, team leader. Reports to the CEO.
See resume, if interested rates vary depending on hourly expectations.
Current Status: Accepting Offers