Brian Chappell

TGIF SEO Links : MSN and Yahoo Updates

By Brian Chappell on October 5, 2007

Here is the 2nd addition of the Thank God its Fridays (TGIF) link recap.

• According to compete.com Yahoo is the most fullfilling search engine when compared to Google and MSN. The websidestory study showed MSN at the top. However this study by compete shows Yahoo as #1 with 75% of searches returing a refferal, Google at #2, with 65% and MSN at #3 with 59%.

• So last week we noticed Yahoo rolling out a “so called” new algo update. A weather update as they call it. This week they roll out a new UI with some other new features along with it. Not sure if people will actually use these things or if this is a lame attempt by them to do something Google isn’t doing. It is also worth noting MSN, wheter announced or not, is seeing a good amount of movement on their end as well.

• Mark Barrera was the lucky marketing pilgrim reader sent off to SMX local/mobile. He encaptured some notes for the rest of us who wern’t fortunate enough to make it out there. I have paraphrased some short snippets worth noting:
  • Have a ’skip to content’ link near the top.
  • Goog 411 uses top 8 results not top 10
  • Be XHTML compliant
  • Use ‘tel’ tags on phone numbers to enable click to call and make sure to use the full 10 digit number, not a 7 digit number.
  • Use CSS & div tags to put navigation below your content
  • Submit a mobile sitemap

• Another fine example of the double talk google portrays with the paid link debacle. Its a never ending circle of, increaseing shareholder wealth, and protecting googles bottom line. Please Matt Cutts, don’t try to muddy the watters with keeping down the “biggest pocketbook” jibberish.

• Bill Slawski, the king of patent research, points out that a potential advertising realm down the road will be rooftop banners via google maps. An interesting idea to say the least, however I could see this turning into a clutter fest pretty quickly.